Film, cinema or the more colloquial movie is a subject that we typically don’t cover in our research for topics on this site or focus on in our lives as design professionals.
The art behind the film industry does, however, inspire us specifically when we look at films such as Gary Hustwit’s Objectified or the recent documentary film about Ray and Charles Eames entitled The Architect and the Painter. Surely there are many more films in this genre that interest and inspire us all to continue the pursuit of our passions as designers.
The animated feature is another story altogether.
My wife and I have an affinity to animated films. We are likely an odd couple sitting in theatres with a ton of parents and their kids but we can’t seem to help ourselves. There’s something about this genre that is, to us, unequivocally and simply entertainment.
Have you seen The Lorax?
As children, if you are of a similar vintage, we read Dr. Seuss or had it read to us. I really didn’t remember the story of The Lorax. Wikipedia describes it as as a fable concerning industrialized society and the danger it poses to nature. What hit home was how poignant and important the story is in today’s world even though it’s delivery is a story of a boy’s pursuit of a girl.
Doesn’t it always start that way?
The Lorax is a film that imparts its important message in a fun and entertaining way that I am sure Dr. Seuss , if he was alive today, would insist remain true to it’s roots. Dr. Seuss was a brilliant, brilliant man and this story, renewed and refreshed for today’s world, proves that point tenfold.
What surprises me is that the story is not well advertised.
The interviews, the trailers, the television ads and the print media do not give any indication of its political and socially consciousness raising intent.
I really don’t understand why.
The story behind the The Lorax is blatantly in your face obvious and the director, Chris Renaud, certainly had the autonomy to whitewash the message and add The Hollywood Effect to the story. It is truly important that the story stayed true to its roots. The team that produced this film is to be commended on making a feature film that is highly funny, cute and entertaining at the same time addressing a real issue that effects our day to day lives in a way that sends a clear message to the most important audience in our world; children.
Go see it.
Take your kids or your relatives kids or just go on your own. Spread the word. It’s an important story. What’s the worst thing that could happen? You will be entertained.
Unless someone like you cares a whole aweful lot, nothing is going to get better. It’s not.
That’s about it.