This past week I came across a mini-documentary about Influencers. You know, those people who are considered leaders in their communities and avenues of business, art, media, music, etc, etc. It got me thinking about the alignment between who we are as designers, who our customers are and the alignment between us. Why do we choose who we work with or do we even choose? Are our costomers influential in their business practices and are we influential in ours or are we all simply competing with blinders on?
When we look at a business that is considered successful what is it about that business brand that gives it appeal, why are people drawn to it? Is is familiarity? Does the magic happen through consistency? That leaves me wondering what defines success and what influences us to choose the path to follow in our business and who we work with. Do we work with clients who consistently embrace the culture around them, empower the community and are they passionate about their message? Is that where the magic happens? One concept identified in the Influencers suggests a truely influential brand’s foundation is rooted in family and the basic values of integrity, honesty and transparency. There is sharing, love for thier community and hard work. It is in those moments, when no one is looking, that the real magic happens.
That leaves me wondering about the use of social media and the sheer number of businesses out there plying thier trade. It leads me back to what we offer in our messages. Are we simply trying to sell ourselves to beat the next guy or are we sharing the true value of why we chose the arts. Are we sharing our passion?
I hope you enjoy this beautiful film. Let me know if it sparks the passion in you?